Bee Cave Approves HOT Funding Requests for Branding Campaign and City Map – News – Waxahachie Daily Light


While the Town of Bee Cave and the Bee Cave Chamber of Commerce were unable to come to an agreement on a convention and visitors’ bureau, the two entities found another way to work together: the implementation of a brand campaign for the city.

The city approved a $ 500,000 deal – funded by hotel occupancy taxes – with PR Boutique and Tradecraft Inc. on November 12 to create the print, broadcast and digital campaign to promote the city as a tourist destination of night.

The city collects 7% of hotel occupancy taxes from its two local hotels – the Sonesta and the Mountain Star Hotel – on a quarterly basis, generating between $ 500,000 and $ 600,000 per year. At least two more hotels are planned for the city, including one in the Backyard development project and one in the Village at Spanish Oaks development project.

The city has raised more than $ 2 million in hotel tax funds.

The first of the HOT funds spent was awarded for $ 40,000 at the inaugural Lake Travis Film Festival in June. Since then, the city has explored ways to spend the rest of the money to make its vision of becoming an overnight destination a reality.

Last week’s vote comes after months of deliberations on introducing tourism to Bee Cave.

In June, the chamber presented a plan to the city to create a convention and visitors bureau that would attract tourists and create a place where visitors can get information on events, parks, shops, restaurants, l history and art exhibitions.

Adrian Overstreet, a board member of the Bee Cave Chamber of Commerce, said the deal got too complicated and was withdrawn in October.

To move things forward, Mayor Monty Parker said the branding campaign will now be city-led.

“It was going to be part of an agreement with the chamber to form the (convention and visitors bureau), and we just couldn’t agree on the language,” Parker said. “But we agreed to work together to move forward and not lose momentum.”

The initial contact with the company proposed Tuesday was $ 999,530 for one year, but after some opposition from council and residents, the cost was reduced.

“It’s a lot of money,” said Kara King, a member of the city council. “Spending a tenth of our annual budget on advertising for our city… I would support some but not all of a million dollars. “

Resident Carrell Killebrew said in a public hearing last week that his biggest reservation was not knowing what the town’s brand was.

“If Bee Cave had a museum, people would want to come or if Backyard was up and running, maybe, but I’m having trouble with that proposal because I don’t know what you’re selling,” Killebrew said. “I think you could do a lot better with the million dollars than to score something that you don’t have and instead start thinking about how you could spend the money to build something that you can then transform and devote marketing efforts to it. “

Council member Andrea Willott also expressed concern that there are only two hotels in town. If the hotels are full, she said, that could mean visitors would then make their way to Lakeway.

But council member Andrew Clark urged people to consider the impact of tourism on sales tax revenue.

“The purpose of this is to bring tourism and dollars to our city. But I think it’s important to remember where almost 100% of our budget comes from, and that’s sales tax, ”Clark said. “I think what we need to be aware of is making sure we’re doing things that keep growing. Our budget will continue to grow. And we decided to collect this tax, so I think it should be used for this purpose, which is to promote our city and spend money on things that we make income from.

Camille Mandigo, director and founder of Tradecraft Inc., said that while people wondered about price, points of interest and traffic, the city was marketable. With new hotels and developments underway, Mandigo said the company plans to prepare for what is to come.

The chamber also agreed to create an advisory committee of stakeholders and community members to provide feedback on the campaign.

“The brand is not a logo; it’s an emotional connection, ”Mandigo said. “I think we can make that connection for people which translates into more taxes. It will work and we will be responsible to you for showing you the impressions we make and how we bring people. “

The city also approved a request for $ 20,000 in HOT funds for a city map to be used by tourists and visitors to the city. Overstreet said the map will include local attractions such as cemeteries, restaurants, parks and trails, hotels and other area attractions outside of the Hill Country Galleria.

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